Portfolio: Join The Cool

Join The Cool is a creative collective, created in 2016 as a platform for the interplay of various Ukrainian artists in different mediums.

In our work, we explore the result of the interplay between previous and present generations, between the crew and the entertainment we provide for the locals in the places where we shoot. We use tools like traditional film photography, performance, and mixed media, operating at the interface between non-traditional documentary and marginalized fashion photography, in the contemporary environment.

Once a year we put people of our generation in conditions where they intensely experience the conflict between the cultural wealth we inherit from previous generations and the new international, material, spiritual values that impact us in the modern world. Reconciling and integrating this conflict allows us to move on culturally and spiritually and to reveal hidden aspects of life in Ukraine.