The concept of identity, like the one of reality, has multiplied, expanded, leaving room for an undefined world, where fixity has been replaced by a variety of possible forms.
As we please, We can built and deconstruct everything, but, as counter point, this lead us at an increasingly individualistic society, where bonds are always more liquid and unstable.
In Western contemporaneity, indeed, societies are increasingly fragile: individuals, distant from one another, are let free to define themself, in a total lack of points of reference to tend towards, or with which identify themself.
Individuals are therefore liquid, they can continually reaffirm themselves according to their fantasies, they are identities without a well-defined shape, constantly changing it depending on the container that contains them momentarily.
Their individuality is constantly changing, capable of being everywhere, but that nowhere stays long.